Policy Overview

The purposes of the University of Iowa Alumni Association’s IOWA Clubs are to encourage and cultivate interaction among graduates, former students, and friends of the University, and in doing so advance the interests and promote the welfare of the IOWA Club, The University of Iowa and the University of Iowa Alumni Association (UIAA). IOWA Clubs will:

  1. Establish a membership of Alumni in the Geographic Region who share common enthusiasm for the purposes of the IOWA Club;
  2. Promote opportunities for fellowship among Alumni;
  3. Promote the loyalty of Alumni to the University;
  4. Provide activities and programs that create opportunities for Alumni to interact while supporting the University and its students, faculty, and staff;
  5. Encourage Alumni to become members of the UIAA; and
  6. Assist Alumni in other meaningful ways to engage with each other and in the life of the University.

Trademark Licensing Program

Word marks, trademarks, logos, and/or symbols associated with The University of Iowa (University) are the intellectual properties of the University and are registered both at the state and federal levels. To protect the intellectual properties and traditions of the University, the Trademark Licensing Office reviews all applications, and requires all products bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa to be manufactured by a licensed vendor of The University of Iowa Trademark Licensing Program in good standing.

The University of Iowa Trademark Licensing Program, in conjunction with the UIAA, wants to ensure that items featuring both organizations’ logos are available for purchase to all IOWA Club members.

Furthermore, The University of Iowa Trademark Licensing Department, in conjunction with The UIAA wants to ensure that all collateral promotional materials, usage, items, etc., that utilize University marks and/or imply association with the University have been properly vetted and approved.

Requirements and Restrictions

Requestor Status

The IOWA Club requestor must be a member in good standing of the UIAA and one of its Recognized IOWA Clubs.

Licensed Vendor

It is imperative that a licensed vendor is used for production and manufacture of any product bearing the marks of the University, whether IOWA Club logos are present or not. Licensed vendors are required by the Trademark Licensing Program to be members of the Fair Labor Association (FLA), which allows the Licensing Program to ensure that its products are made by the most trusted manufacturers. Furthermore, unlicensed manufacturers and producers who make products bearing the University’s marks may be liable to significant legal penalties under the Lanham Act of Federal Trademark Law.

Artwork

In all cases, when a recognized IOWA Club would like to use word marks, trademarks, logos, and/or symbols associated with the University, the proposed artwork must carry the official name of the IOWA Club.

To promote the University’s brand consistently, IOWA Club approved/designated word marks, trademarks, logos, and/or symbols associated with The University of Iowa may vary in size, but may not be altered in any way. Please reference the Brand Standards for the standards that must be adhered to.

Recognized IOWA Clubs have access to the “Old School Collection” and the “Vintage Vault Collection” via standard approval process.

Prohibited Products and Artwork

The University of Iowa explicitly prohibits products from making reference to drugs or paraphernalia; alcohol, consumption or abuse; tobacco products and usage; sexual conduct, imagery or inferences; profanity or inappropriate insensitive language; gambling; firearms and weapons; political and religious endorsements; and any other subject found to be inappropriate, unacceptable or inconsistent with the standard licensing practices of The University of Iowa.

Use of a current student‑athlete’s name or likeness on products is a violation of NCAA rules and can result in the student‑athlete being declared ineligible.  Any use of a student‑athlete’s name, nickname, or likeness must be approved by both The University of Iowa Trademark Licensing Office and The University of Iowa Athletics Department Compliance Office.

Co-branding and Trade Dress

Amalgamations of University marks with other intellectual properties and/or trade dress not associated with The University of Iowa are prohibited. This means that using any colors, fonts, images, or other partial indicia which call to mind the brand of another organization or company may not be used in conjunction with the University’s marks. Doing so violates federal and state trademark law, and such submissions will not be approved absent evidence of third party approval.

Example: The Anytown IOWA Club uses the Harley-Davidson shield, but changes the letters to read “Iowa Hawkeyes” and places a Tigerhawk in the shield. This would be use of the Harley-Davidson’s trade dress and would be an infringing use.

Use of intellectual property owned by a third party must be approved by that entity in writing and submitted to the Trademark Licensing Office when the application and artwork are submitted. This includes references to other schools. Please reference the Brand Standards for more information.

Sponsorship Use

IOWA Clubs may use third party businesses or outside organizations as sponsors for any event or occasion they are hosting. When sponsorship occurs, sponsors may only be listed with plain text recognition on the back of the shirt as they need to be separated from the University’s logos and word marks. The sponsors’ logos may not be used.

Approval Process

Requestor must submit the completed IOWA Club Use Application and Agreement and artwork to the Trademark Licensing Office for pre-production approval. Final approval cannot be completed until we have received and approved artwork and the application.

Not all requests are approved. This application only becomes an agreement when signed and approved by the Trademark Licensing Office.

Note: Please allow a minimum of two weeks for this process to occur.

Royalties

Ordinarily, royalties are charges assessed by the Licensing Program to the licensees for the approved use of the University’s marks. Royalties are due on all University of Iowa merchandise regardless of the product’s intended use, whether sold, donated, or given away as a promotion. The standard royalty is 12%.

Note: Additional royalty may apply in special circumstances.

Approval Process

It is important to follow the appropriate process when developing items bearing word marks, trademarks, logos, and/or symbols associated with the University. This will ensure clear communication and that your request is processed in a timely manner. It is also important to note that our approval procedures and artwork policies have recently changed, and thus previously approved artwork will not automatically be approved upon resubmission. Please review the Brand Standards for complete explanations.

Step 1 – Select a Licensed Vendor

Locate a licensed vendor who meets your product needs.

The University of Iowa has over 600 licensed vendors throughout the state and country. Click here for a list of The University of Iowa’s licensees, and for a searchable database organized by product category.

If you are unable to find product offerings from our licensees that fulfill your needs, contact the Trademark Licensing Office at 319-384-2000, or by email at uilicensing@hawkeyelicensing.com.

Step 2 – Artwork Development

Work with a licensed vendor to develop an artwork design.

Review and reference the Brand Standards while developing artwork bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa. IOWA Clubs are subject to all Brand Standards requirements as well as those listed in this policy.

Step 3 – Application and Artwork Submission

Complete the IOWA Club Use Application and Agreement and submit to uilicensing@hawkeyelicensing.com.

Include information on the application consistent with Trademark Licensing Office policy on appropriate products. See above, “Requirements and Restrictions”, for further detail on appropriate products and other restrictions or requirements.

Indicate the intended use of the item(s) product bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa on the application.

Once you have completed the IOWA Club Use Application and Agreement in its entirety, submit it to the Trademark Licensing Office for review. The Trademark Licensing staff will confirm with the UIAA that the IOWA club requestor is a member in good standing and one of its Recognized IOWA Clubs prior to reviewing the artwork. Note: This application is not a binding agreement until it is executed by The University of Iowa Trademark Licensing Program.

When you and the licensed vendor have finalized an artwork design, the licensed vendor, per its contract with The University of Iowa Trademark Licensing Program, needs to independently submit the artwork to the Trademark Licensing Office for approval.

Upon receipt of the IOWA Club Use Application and Agreement and artwork, your application and artwork will be reviewed by the Trademark Licensing Office.

Please allow a minimum of two weeks for processing your request.

Note: If your application and/or artwork does/do not meet The University of Iowa Trademark Licensing Program’s standards, you will be notified.

Step 4 – Application and Artwork Approval

If your application and artwork has been approved, the Trademark Licensing Office will send you your executed agreement.

The Trademark Licensing Office will also notify the licensed vendor that the artwork has been approved and the vendor can begin production.

Questions

For questions for the Trademark Licensing Office, please contact us at 319-384-2000, or email uilicensing@hawkeyelicensing.com and ask for a member of the IOWA Club staff.