Policy Overview

Use of The University of Iowa’s (University) word marks, trademarks, logos, and/or symbols creates an association with the University that needs to be protected. With that in mind, the University has Graphic Identity and Trademark Licensing Programs, which protect and maintain consistent branding. University departments and colleges (requestor) must obtain the proper permissions and follow the appropriate Graphic Identity and Trademark Licensing Program polices. Usage is allowed only after an application and artwork has been submitted and approved by The University of Iowa Trademark Licensing Office.

Graphic Identity Program

The University of Iowa graphic identity system provides visual consistency across University communications and helps distinguish the University from other institutions at a glance. It’s an essential tool in establishing the University’s brand identity.

Wordmarks, trademarks, logos, and/or symbols associated with The University of Iowa are the core of the graphic identity system. They should appear in all communication projects – print publications, websites, advertisements, and so on – that represent the University to external audiences.

Prior to submission of the application and artwork to the Trademark Licensing Office, all standards and procedures designated by the University’s graphic identity system must be met. Please visit http://www.uiowa.edu/brand/graphic-identity/ for more information on the University’s graphic identity.

Trademark Licensing Program

Word marks, trademarks, logos, and/or symbols associated with The University of Iowa are the intellectual properties of the University and are registered both at the state and federal levels. To protect the intellectual properties and traditions of the University, the Trademark Licensing Office requires all products that bear word marks, trademarks, logos, and/or symbols associated with the University to be manufactured by a licensed vendor of The University of Iowa Trademark Licensing Program in good standing.

Requestors should allow two weeks for processing with each request. Note: the beginning of each academic semester is a peak application submission period, and additional processing time may be required in those periods.

Requirements and Restrictions

Requestor Status

The University department or college requestor must be an employee of the designated University of Iowa department or college.

Licensed Vendor

It is imperative that a licensed vendor is used for production and manufacturing of any product bearing word marks, trademarks, logos, and/or symbols associated with the University. Licensed vendors are required by the Trademark Licensing Program to be members of the Fair Labor Association (FLA), which allows the Licensing Program to ensure that its products are compliant with The University of Iowa Code of Conduct. Furthermore, unlicensed manufacturers and producers who make products bearing the University’s marks may be liable to significant legal penalties under the Lanham Act of Federal Trademark Law.

Artwork

In all cases, when a University department or college would like to use word marks, trademarks, logos, and/or symbols associated with The University of Iowa, the proposed artwork must carry the official name of the University department or college.

Please note, the Tigerhawk logo is the primary brand of The University of Iowa Athletics Program and is reserved explicitly for those organizations affiliated with the University’s athletics programs. As such, the Tigerhawk may not be used in the creation of derivative logos for University departments; this kind of use dilutes and distorts the brand associated with the Tigerhawk. Herky is the preferred identifying mark of University departments and colleges.

To promote the University’s brand consistently, word marks, trademarks, logos, and/or symbols associated with The University of Iowa may vary in size, but may not be altered in any way. Please reference the Brand Standards for the standards that must be adhered to.

Recognized University departments have access to the “Old School Collection” and the “Vintage Vault Collection” via standard approval process.

Prohibited Products and Artwork

The University of Iowa explicitly prohibits products from making reference to drugs or paraphernalia; alcohol, consumption or abuse; tobacco products and usage; sexual conduct, imagery or inferences; profanity or inappropriate insensitive language; gambling; firearms and weapons; political and religious endorsements; and any other subject found to be inappropriate, unacceptable or inconsistent with the standard licensing practices of The University of Iowa.

Use of a current student‑athlete’s name or likeness on products is a violation of NCAA rules and can result in the student‑athlete being declared ineligible.  Any use of a student‑athlete’s name, nickname, or likeness must be approved by both The University of Iowa Trademark Licensing Office and The University of Iowa Athletics Department Compliance Office.

Co-branding and Trade Dress

Amalgamations of University marks with other intellectual properties and/or trade dress not associated with The University of Iowa are prohibited. This means that using any colors, fonts, images, or other partial indicia which call to mind the brand of another organization or company may not be used in conjunction with the University’s marks. Doing so violates federal and state trademark law, and such submissions will not be approved absent evidence of third party approval.

Example: The History Department uses The History Channel’s logo, but changes the letters to read “UI History Department”, and changes the colors of the logo to black and Hawkeye gold. This “would be” use of the History Channel’s logo is trade dress and “would be” an infringing use.

Use of intellectual property owned by a third party must be approved by that entity in writing and submitted to the Trademark Licensing Office when the application and artwork are submitted. This includes references to other schools. Please reference the Brand Standards for more information.

Sponsorship Use

Departments or Colleges of the University may use third party businesses or outside organizations as sponsors for any event or occasion they are hosting. When sponsorship occurs, sponsors may only be listed with plain text recognition on the back of the shirt as they need to be separate from the University’s logos and word marks. The sponsors’ logos may not be used.

Approval Process

Requestor must submit the completed Departmental Use Application & Agreement to the Trademark Licensing Office. Artwork must be submitted by a licensed vendor for pre-production approval. Final approval cannot be completed until the Trademark Licensing Program has received and approved the artwork and application

Not all requests are approved. This application only becomes an agreement when signed and approved by the Trademark Licensing Office.

Royalties

Royalties are charges assessed by the Licensing Program to the licensees for the approved use of the University’s marks. Royalties are paid by the approved licensed vendor. The standard charge is 12% of sales, and the promotional use charge is 15%. Approved products for internal departmental use or philanthropic use are royalty-free.

Approved products for fundraising/resale or promotion, regardless of purpose, will be subject to applicable royalties.

Products for University departments will only be approved for fundraising/resale or promotion if the products do not replicate existing items in the marketplace, the official name of the University department is carried on the product, and the product and artwork is consistent with the Brand Standards and the Trademark Licensing Office’s policies.

Please reference the definitions below for more information on determining your type of use.

Types of Use

Internal Use: The University department creates products bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa for staff and departmental members. Payment for internal use products solely covers the cost of production. Internal Use products are royalty-exempt.

Examples: Membership apparel, gifts, etc.

Philanthropy: All profits from products sold bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa go to a charity, non-profit organization, or philanthropic cause. The University department does not receive any monetary profit from the sale of these products and/or use any of the money for internal use. Philanthropic products are royalty exempt.

Examples: Donation of all proceeds from the sale of a product to hospitals, animal shelters, etc.

Fundraising/Resale: Profits from the sale of products bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa funds the University department’s activities. Please note that while a University department may be doing activities that are volunteerism in nature (leading alternative spring breaks, mission trips, etc.), they are not categorized as a philanthropic royalty exemption. Fundraising/resale products are subject to applicable royalties.

Examples: Departmental trips, hosting professional speakers, funding scholarships, social activities, etc.                                                                                                                    

Promotional: University departments purchase products bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa with organizational funds to be used as giveaway items. Promotional products are subject to applicable royalties.

Examples: Give away of promotional items by University college or department.

Approval Process

It is important to follow the appropriate process when developing products bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa. This will ensure clear communication and that your request is processed in a timely manner. It is also important to note that our approval procedures and artwork policies have recently changed, and thus previously approved artwork will not automatically be approved upon resubmission. Please review the Brand Standards released August 3, 2012 for complete explanations.

Step 1 – Select a Licensed Vendor

Locate a licensed vendor who meets your product needs.

The University of Iowa has over 600 licensed vendors throughout the state and country. Click here for a list of The University of Iowa’s licensees, and for a searchable database organized by product category. If you are unable to find product offerings from our licensees that fulfill your needs, contact the Trademark Licensing Office at 319-384-2000, or by email at uilicensing@hawkeyelicensing.com.

Step 2 – Artwork Development

Work with a licensed vendor to develop an artwork design.

Review and reference the Brand Standards while developing artwork bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa. University departments are subject to all Brand Standards requirements as well as those listed in this policy.

Step 3 – Application and Artwork Submission

Complete the Departmental Use Application & Agreement and submit to uilicensing@hawkeyelicensing.com.

Include information on the application consistent with Trademark Licensing Office policy on appropriate products. See above, “Requirements and Restrictions”, for further detail on appropriate products and other restrictions or requirements.

Indicate the intended use of the product bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa on the application. This will be used to determine the royalty status of your products.

Note: Prior to submission of the application and artwork to the Trademark Licensing Office, all standards and procedures designated by the University’s graphic identity system must be met. Please visit http://www.uiowa.edu/brand/graphic-identity/ for more information on the University’s graphic identity. Your application is considered incomplete if it does not meet the University’s graphic identity.

Once you have completed the Departmental Use Application & Agreement in its entirety, submit it to the Trademark Licensing Office for review. Note: This application is not a binding agreement until The University of Iowa Trademark Licensing Program executes it.

When you and the licensed vendor have finalized an artwork design, the licensed vendor, per its contract with The University of Iowa Trademark Licensing Program, needs to independently submit the artwork to the Trademark Licensing Office for approval.

Upon receipt of the Departmental Use Application & Agreement and artwork, the Trademark Licensing Office will review your application and artwork.

Please allow two weeks for processing your request.

Note: If your application and/or artwork does/do not meet The University of Iowa Trademark Licensing Program’s standards, you will be notified.

Step 4 – Application and Artwork Approval

If your application and artwork has been approved, the Trademark Licensing Office will send you your executed agreement.

The Trademark Licensing Office will also notify the licensed vendor that the artwork has been approved and the vendor can begin production.

Questions

If you have any questions on or throughout the application process, please contact us by phone at 319-384-2000, or by email at uilicensing@hawkeyelicensing.com.