Welcome to the University of Iowa Trademark Licensing Program

“Old School Collection”

The University of Iowa Trademark Licensing Department released The University of Iowa Trademark Licensing Program Brand Standards (Brand Standards) in August of 2012. Within this manual is a collection of artwork that is referred to as the “Old School Collection.” This collection contains timeless University of Iowa logos.

Definition

Iowa Athletics has a rich history and tradition of classic symbols and logos. They are very loved by Hawkeye fans and alumni and thus, tremendously important to The University of Iowa brand. This collection of logos is so cherished that it has been preserved in the Iowa “Old School Collection.” It should be noted that there are more “Old School Collection” logos and artwork than what is provided in the Brand Standards. Only the most popular have been included in this initial offering. The University of Iowa Trademark Licensing Department reserves the right to further develop and define the “Old School Collection.”

It is important to know that the “Old School Collection” marks are primarily for retail and decorative use and are never to be used as identifying marks. The Tigerhawk marks are always to be used as the primary brand identifiers for Iowa Athletics.

The marks found in the “Old School Collection” are highly restricted and reserved for special distribution channels and users. Use of these logos requires a separate application process before access to this artwork can be obtained.

Qualifications

Note to new applicants: You must first complete the standard licensing application process to be eligible. Once you have become licensed with The University of Iowa Trademark Licensing Program, you must meet the following minimum criteria to be considered for an “Old School Collection” license.

Note to existing licensees: This policy represents a change to previous standard operating procedures. You must meet the following minimum criteria to be considered for an “Old School Collection” license.

Apparel and Headwear:

  • Premium high quality privately labeled products.
  • Channels of distribution must be institutional bookstore, mid-tier and above. No mass or discount distribution. High-end and finer retail outlets are the preferred venues.
  • All “Old School Collection” artwork must be submitted to the Trademark Licensing Office for approval
  • A production sample of all “Old School Collection” products must be submitted to the Trademark Licensing Office for review.
  • Agree to identify the “Old School Collection” products with designated labels and/or hangtags. Prior approval of labels and/or hangtags is required.
  • The royalty rate for all products utilizing “Old School Collection” artwork is fifteen percent (15%). “Old School Collection” sales and royalties must be listed and totaled separately on all royalty reports.
  • Requires separate application process. See “Application Process” below for details.

Non-apparel and Non-headwear:

  • Premium high quality privately labeled products.
  • Products must honor the history and traditions represented by the “Old School Collection.”
  • Collectible in nature
  • Channels of distribution must be institutional bookstore, mid-tier and above. No mass or discount distribution.
  • All “Old School Collection” artwork must be submitted to the Trademark Licensing Office for approval
  • A production sample of all “Old School Collection” products must be submitted to the Trademark Licensing Office for review.
  • Agree to identify the “Old School Collection” products with designated labels and/or hangtags. Prior approval of labels and/or hangtags is required.
  • The royalty rate for all products utilizing “Old School Collection” artwork is fifteen percent (15%). “Old School Collection” sales and royalties must be listed and totaled separately on all royalty reports.
  • Requires separate application process. See “Application Process” below for details.

Application Process

Step 1 – Submit an “Old School Collection” Marketing Plan

Submit an “Old School Collection” marketing plan to The University of Iowa Trademark Licensing Office. Your marketing plan should include, but is not limited to, distribution channels, distribution/sales history, projected sales figures, type and quality of products, representative samples, product packaging and presentation, hangtag and labeling samples, and the means in which you will be executing sales.

Allow a minimum of two weeks for the review of your marketing plan.

Note: If your “Old School Collection” marketing plan does not meet The University of Iowa Trademark Licensing Program’s “Old School Collection” criteria, you will be notified.

Step 2 – Submit the “Old School Collection” Addendum (If Applicable)

If your marketing plan is accepted, you will be sent the “Old School Collection” addendum, which needs to be completed and returned to our office. Note that the addendum is an application at this point of the process. Upon receipt of the executed addendum, the addendum becomes a part of your licensing agreement with The University of Iowa Trademark Licensing Program.

Step 3 – “Old School” Pre-Production Artwork and Sample Approval

When you receive your executed addendum, you will also receive the “Old School Collection” artwork. Please note that this collection is for the exclusive use of our “Old School Collection” licensees and is not to be shared with other entities. Violation of this policy is considered a breach of contract and could jeopardize your license with The University of Iowa Trademark Licensing Program.

All artwork must be in full compliance with the Brand Standards and must be submitted to The University of Iowa Trademark Licensing Office for pre-production approval.

Upon artwork approval, a production sample of all “Old School Collection” products must be submitted to The University of Iowa Trademark Licensing Office for review. Send production samples to the following address:

The University of Iowa Trademark Licensing Program

Attn: Old School Collection

2425 Prairie Meadow Drive

Iowa City, IA 52242

Conclusion

The “Old School Collection” Addendum shall commence upon the date of signing and ending on January 1 of the following years. The Addendum shall be automatically renewed for additional one year terms on the first day of January of each year unless terminated by either party giving to the other not less than thirty (30) days written notice prior to the expiration of any one year period. Upon such termination, all rights granted to Licensee herein shall cease, except that Licensee may sell all products on hand in inventory at the time of termination provided that Licensee shall pay to the University the royalties and provide reports as required in Section III of the Nonexclusive Licensing Agreement.

If you have any questions about the “Old School Collection,” please contact us at 319-384-2000, or email uilicensing@hawkeyelicensing.com.

Royalty Reports

The University of Iowa Trademark Licensing Program is independently managed with all licensee management and royalty collection handled internally.

Standard licensees are required to report royalties on a quarterly basis that follows the calendar year. Each licensee must submit royalties within 30 days of the end of each quarter. These royalty reports must be accompanied by a detailed accounting report that shows all sales and deductions for the respective quarter.

The number used to calculate royalties due to The University of Iowa will be Net Sales. Net Sales can be derived by taking Gross Sales of licensed Iowa products and subtracting any returns, taxes, or any other deductions relevant to the sale of those products. The net of these two numbers is considered the royalty balance due to The University of Iowa. All sales of licensed Iowa products occur at the time of delivery or at the time of billing or invoice, whichever is earlier.

Delinquent Payments

All delinquent amounts not paid may be charged the maximum rate of interest permitted under applicable state law, not to exceed one and one-half percent (1.5%) per month on any portion thereof during which said amounts remain delinquent.

Minimum Royalties per Unit

All t-shirts and sweatshirts produced, distributed, and sold are subject to a Minimum Royalty per Unit (MRU). This MRU only comes into effect once the royalty generated on a sale falls below this threshold. The MRU for t-shirts is 50¢ and the MRU for sweatshirts is $1.00. It is imperative that licensees note MRUs on their royalty reports so that reports are entered accurately. MRUs are added to the royalties due to The University of Iowa on the royalty report.

Reports and Payments

Royalty reports are due within 30 days following the end of each fiscal quarter. The quarter ends are March 31, June 30, September 30, and December 31. All reports may be submitted online at www.uilicensing.com following the steps below.

  • Step 1: Login into your uilicensing.com account.
    • If you have forgotten your password, please click the forgotten password link (email goes to Licensing contact).
    • If that does not work, please give us a call at 319-384-2000.
  • Step 2: Go to the reports tab
    • Click on the ENTER ROYALTY REPORT HERE link.
    • Make sure you are submitting royalties for the correct quarter.
  • Step 3: Enter your sales and returns into the lines.
    • Please check the NO SALES TO REPORT FOR THIS PERIOD button above the line items, if applicable.
    • Enter your sales and returns for each separate type of sale in each line item (i.e. Standard 12% Sales, Old School, Rivalry)
  • Step 4: Upload supporting documentation
    • Select the CHOOSE FILE button and browse your computer’s files for the document that holds your accounting records. We prefer PDF, Excel, or CSV files.
    • Add any additional notes to the report in the space provided.
  • Step 5: Enter your name in the REPORT PREPARED BY field.
  • Step 6: Select a payment method.
  • Step 7: Click the CLICK HERE TO SUBMIT REPORT button at the bottom of the page.

All checks should be made out to The University of Iowa Trademark Licensing Program and sent to the address below.

The University of IowaTrademark Licensing Program310 KHFIowa City, IA 52242

If you wish to make a payment via ACH (Automated Clearing House), please contact our office.

Credits

A credit will be given to a licensee for any of the following reasons:

  • Payment made in error above the required amount for a specific quarter
  • Deductions exceed Gross Sales and create a negative royalty balance

Any and all credits extended to a licensee shall be valid for all subsequent quarters until such a time that the entirety of the credit has been used.

Royalty Performance

Standard licensees are reviewed following every fiscal quarter. The review process looks at trends of a licensee’s reporting habits and royalty performance. Criteria that could affect a company’s license might include, but are not limited to:

  • Contract compliance (i.e. submitting royalty reports late, etc.)
  • Low royalty amounts
  • Decreasing trend in royalties

Special Rate

The University of Iowa Trademark Licensing Program has different royalty rates for specific types of products as well as the use of specific marks.

“Old School” Collection

Any product that bears any “Old School” Collection mark will be subject to 15% of Net Sales. Please see our “Old School” Collection policy to find out what marks are under our “Old School” Collection as well as how to apply to be considered as a licensee of “Old School” Collection marks.

Multiple Intellectual Property Rights Holders

Any product that carries the intellectual property of The University of Iowa and any other entities shall be charged a unique royalty rate. The royalty rate will reflect the specific rate that has been agreed upon by the intellectual property rights holders. This royalty rate will include what is to be sent to The University of Iowa as well as the additional rights holders (i.e. Iowa versus Iowa State rivalry product may garner a 16% royalty rate with 8% going to The University of Iowa and 8% going to Iowa State University).

Click to download New Product Category Request Form

Student Organizations

Policy Overview

Use of The University of Iowa’s word marks, trademarks, logos, and/or symbols creates an association with the University that needs to be protected. With that in mind, the University allows usage only by student organizations officially recognized by the University and only after an application and artwork has been submitted and approved by The University of Iowa Trademark Licensing Office. If you have an organization that is not officially recognized by The University of Iowa, please visit http://uiowa.orgsync.com/ to apply.

Each student organization has a select person or persons who are authorized to represent the student organization. The student site, uiowa.orgsync.com, has a listing of the authorized officers for coordination with University departments. If your student organization does not have an advisor, then the officer listed on the OrgSync site must preapprove the desired product and design concept prior to any submission of the license application and artwork to the Trademark Licensing Program. However, if your organization has an official advisor, the advisor must complete this preapproval process. The “Application & Agreement” Document includes instructions on how to identify who has approved the application. Approval may also be required by the department head.

The University recognizes student organizations on three different levels. The regulations and logo usage differ for each level. For descriptions and to find which level your student organization is classified, click here. The Sponsored Student Organizations are considered the highest level, the Affiliated Student Organizations are the second highest, and the General Student Organizations are the lowest level. The Sponsored Student Organizations and Affiliated Student Organizations will have access to the University’s logos (besides the Tigerhawk) and word marks. The General Student Organizations will not have access to the logos and limited use of word marks.

It should be noted that final approval of all products and artwork bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa are at the discretion of the Trademark Licensing Office consistent with The University of Iowa Trademark Licensing Program Brand Standards (Brand Standards) and the Trademark Licensing Office’s policies. To read more about official University Licensing policies from the University’s Operations Manual, click here.

Requirements and Restrictions

Requestor Status

The student organization requestor must be a registered student of The University of Iowa. To see if you are a registered student organization, refer to the link above that describes the levels of organizations.

Licensed Vendor

It is imperative that a licensed vendor is used for production and manufacture of any product bearing the marks of the University. Licensed vendors are required by the Trademark Licensing Program to be members of the Fair Labor Association (FLA), which allows the Licensing Program to ensure that its products are made by the most trusted manufacturers. Furthermore, unlicensed manufacturers and producers who make products bearing the University’s marks may be liable to significant legal penalties under the Lanham Act of Federal Trademark Law. Click here to search for licensed vendors that may be used for production.

Artwork

In all cases, when a recognized student organization would like to use word marks, trademarks, logos, and/or symbols associated with The University of Iowa, the proposed artwork must carry the official name of the student organization.

Please note, the Tigerhawk logo is the primary brand of The University of Iowa Athletics Program and is reserved explicitly for those organizations affiliated with the University’s athletics programs. As such, the Tigerhawk may not be used in the creation of derivative logos for student organizations; this kind of use dilutes and distorts the brand associated with the Tigerhawk. Herky is the preferred identifying mark of student organizations at The University of Iowa.

To promote the University’s brand consistently, word marks, trademarks, logos, and/or symbols associated with The University of Iowa may vary in size, but may not be altered in any way. Please reference the Brand Standards for the standards that must be adhered to.

Recognized student organizations have access to the “Old School Collection” and the “Vintage Vault Collection” via standard approval process.

Prohibited Products and Artwork

The University of Iowa explicitly prohibits products from making reference to drugs or paraphernalia; alcohol, consumption or abuse; tobacco products and usage; sexual conduct, imagery or inferences; profanity or inappropriate insensitive language; gambling; firearms and weapons; political and religious endorsements; and any other subject found to be inappropriate, unacceptable or inconsistent with the standard licensing practices of The University of Iowa.

Use of a current student‑athlete’s name or likeness on products is a violation of NCAA rules and can result in the student‑athlete being declared ineligible.  Any use of a student‑athlete’s name, nickname, or likeness must be approved by both The University of Iowa Trademark Licensing Office and The University of Iowa Athletics Department Compliance Office.

Co-branding and Trade Dress

Combinations of University marks with other intellectual properties and/or trade dress not associated with The University of Iowa are prohibited. This means that using any colors, fonts, images, or other partial indicia which call to mind the brand of another organization or company may not be used in conjunction with the University’s marks. Doing so violates federal and state trademark law, and such submissions will not be approved absent evidence of third party approval.

Example: the Iowa Soccer Club student organization using the MLS crest, but changing the letters to read “ISC” and placing a Tigerhawk on the ball. This would be use of the MLS’s trade dress and would be an infringing use.

Use of intellectual property owned by a third party must be approved by that entity in writing and submitted to the Trademark Licensing Office when the application and artwork are submitted. This includes references to other schools. Please reference the Brand Standards for more information.

Sponsorship Use

Student organizations may use third party businesses or outside organizations as sponsors for any event or occasion they are hosting. Sponsors may only be listed as plain text apart from the University’s logos and word marks; on the back of a t-shirt, for example. The sponsors’ logos are not permitted.

Example: “Sponsored by: ______, ______, ______, ______, etc.”

Related to the Prohibited Products and Artwork section, sponsors that are inappropriate, unacceptable, or inconsistent with the standard practices of the University will not be allowed. The University reserves the right to edit or prohibit sponsors being used.

Approval Process

Applicant must submit the completed Student Organization Application & Agreement and artwork to the Trademark Licensing Office for pre-production approval. The Application and Agreement can be found on our website at uilicensing.com under the “Internal Request Forms” tab. For artwork to be approved, it cannot arrive absent a completed application; for purposes of efficiency, please submit artwork and completed applications at the same time.

Not all requests are approved. This application only becomes an agreement when signed and approved by the Trademark Licensing Office.

Royalties

Ordinarily, royalties are charges assessed by the Licensing Program to the licensees for the approved use of the University’s marks. The standard charge is 12% of sales, and the promotional use charge is 15%. Approved products for internal organizational use or philanthropic use are royalty-free.

Approved products for fundraising/resale or promotion, regardless of purpose, will be subject to applicable royalties.

Products for recognized student organizations will only be approved for fundraising/resale or promotion if the products do not replicate existing items in the marketplace, the official name of the recognized student organization is carried on the product, and the product and artwork is consistent with the Brand Standards and the Trademark Licensing Office’s policies.

Please reference the definitions below for more information on determining your type of use.

Types of Use

Internal Use: The student organization creates products bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa for student members. Payment for internal use products solely covers the cost of production. Internal Use products are royalty-exempt.

Examples: Membership t-shirts, officer/executive board apparel, etc.

Philanthropy: All profits from products sold bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa go to a charity, non-profit organization, or philanthropic cause. The student organization does not receive any monetary profit from the sale of these products and/or use any of the money for internal use. Philanthropic products are royalty exempt.

Examples: Donation of all proceeds from the sale of a product to hospitals, animal shelters, etc.

Fundraising/Resale: Profits from the sale of products bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa funds the student organization’s activities. Please note that while a student organization may be doing activities that are volunteerism in nature (alternative spring breaks, mission trips, etc.), they are not categorized as a philanthropic royalty exemption. Fundraising/resale products are subject to applicable royalties.

Examples: Organizational trips, hosting professional speakers, funding scholarships, organizational and social activities, etc.                                                                                                                      

Promotional: Student organizations purchase products bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa with organizational funds to be used as giveaway items. Promotional products are subject to applicable royalties.

Examples: Give away of items to all students who stop at the student organization’s booth at the Student Organization Fair, give away of t-shirts to the first 100 students to come to an event, etc.

Approval Process

It is important to follow the appropriate process when developing products bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa. This will ensure clear communication and that your request is processed in a timely manner. It is also important to note that our approval procedures and artwork policies have recently changed, and thus previously approved artwork will not automatically be approved upon resubmission. Please review the style guide released August 3, 2012 for complete explanations.

Please allow two weeks for processing of your request. Please note that the beginning of each academic semester is a peak application submission period and additional processing time may be required in those periods.

Step 1 – Select a Licensed Vendor

Locate a licensed vendor who meets your product needs.

The University of Iowa has over 500 licensed vendors throughout the state and country. Click here for a list of The University of Iowa’s licensees, and for a searchable database organized by product category.

If you are unable to find product offerings from our licensees that fulfill your needs, contact the Trademark Licensing Office.

Step 2 – Artwork Development

Work with a licensed vendor to develop an artwork design.

Review and reference the Brand Standards while developing artwork bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa. Student organizations are subject to all Brand Standards requirements as well as those listed in this policy.

Step 3 – Application and Artwork Submission

Complete the Student Organization Application & Agreement and submit to uilicensing@hawkeyelicensing.com.

Include information on the application consistent with Trademark Licensing Office policy on appropriate products. See above, “Requirements and Restrictions”, for further detail on appropriate products and other restrictions or requirements.

Indicate the intended use of the product bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa on the application. This will be used to determine the royalty status of your products.

Note: Your authorized organization representative (as detailed above in “Policy Overview”) needs to pre-approve the desired product and artwork concept prior to submission of the artwork and application to the Trademark Licensing Office. Your application is considered incomplete if it does not have the representative’s signature.

Once you have completed the Student Organization Application & Agreement in its entirety, submit it to the Trademark Licensing Office for review. Note: This application is not a binding agreement until it is executed by The University of Iowa Trademark Licensing Program.

When you and the licensed vendor have finalized an artwork design, the licensed vendor, per its contract with The University of Iowa Trademark Licensing Program, needs to independently submit the artwork to the Trademark Licensing Office for approval.

Upon receipt of the Student Organization Application & Agreement and artwork, your application and artwork will be reviewed by the Trademark Licensing Office.

Note: If your application and/or artwork does/do not meet The University of Iowa Trademark Licensing Program’s standards, you will be notified.

Step 4 – Application and Artwork Approval

If your application and artwork has been approved, the Trademark Licensing Office will send you your executed agreement.

The Trademark Licensing Office will also notify the licensed vendor that the artwork has been approved and the vendor can begin production.

Questions

If you have any questions on or throughout the application process, please contact us by phone at 319-384-2000, or by email at uilicensing@hawkeyelicensing.com.

University Departments and Colleges

Policy Overview

Use of The University of Iowa’s (University) word marks, trademarks, logos, and/or symbols creates an association with the University that needs to be protected. With that in mind, the University has Graphic Identity and Trademark Licensing Programs, which protect and maintain consistent branding. University departments and colleges (requestor) must obtain the proper permissions and follow the appropriate Graphic Identity and Trademark Licensing Program polices. Usage is allowed only after an application and artwork has been submitted and approved by The University of Iowa Trademark Licensing Office.

Graphic Identity Program

The University of Iowa graphic identity system provides visual consistency across University communications and helps distinguish the University from other institutions at a glance. It’s an essential tool in establishing the University’s brand identity.

Wordmarks, trademarks, logos, and/or symbols associated with The University of Iowa are the core of the graphic identity system. They should appear in all communication projects – print publications, websites, advertisements, and so on – that represent the University to external audiences.

Prior to submission of the application and artwork to the Trademark Licensing Office, all standards and procedures designated by the University’s graphic identity system must be met. Please visit http://www.uiowa.edu/brand/graphic-identity/ for more information on the University’s graphic identity.

Trademark Licensing Program

Word marks, trademarks, logos, and/or symbols associated with The University of Iowa are the intellectual properties of the University and are registered both at the state and federal levels. To protect the intellectual properties and traditions of the University, the Trademark Licensing Office requires all products that bear word marks, trademarks, logos, and/or symbols associated with the University to be manufactured by a licensed vendor of The University of Iowa Trademark Licensing Program in good standing.

Requestors should allow two weeks for processing with each request. Note: the beginning of each academic semester is a peak application submission period, and additional processing time may be required in those periods.

Requirements and Restrictions

Requestor Status

The University department or college requestor must be an employee of the designated University of Iowa department or college.

Licensed Vendor

It is imperative that a licensed vendor is used for production and manufacturing of any product bearing word marks, trademarks, logos, and/or symbols associated with the University. Licensed vendors are required by the Trademark Licensing Program to be members of the Fair Labor Association (FLA), which allows the Licensing Program to ensure that its products are compliant with The University of Iowa Code of Conduct. Furthermore, unlicensed manufacturers and producers who make products bearing the University’s marks may be liable to significant legal penalties under the Lanham Act of Federal Trademark Law.

Artwork

In all cases, when a University department or college would like to use word marks, trademarks, logos, and/or symbols associated with The University of Iowa, the proposed artwork must carry the official name of the University department or college.

Please note, the Tigerhawk logo is the primary brand of The University of Iowa Athletics Program and is reserved explicitly for those organizations affiliated with the University’s athletics programs. As such, the Tigerhawk may not be used in the creation of derivative logos for University departments; this kind of use dilutes and distorts the brand associated with the Tigerhawk. Herky is the preferred identifying mark of University departments and colleges.

To promote the University’s brand consistently, word marks, trademarks, logos, and/or symbols associated with The University of Iowa may vary in size, but may not be altered in any way. Please reference the Brand Standards for the standards that must be adhered to.

Recognized University departments have access to the “Old School Collection” and the “Vintage Vault Collection” via standard approval process.

Prohibited Products and Artwork

The University of Iowa explicitly prohibits products from making reference to drugs or paraphernalia; alcohol, consumption or abuse; tobacco products and usage; sexual conduct, imagery or inferences; profanity or inappropriate insensitive language; gambling; firearms and weapons; political and religious endorsements; and any other subject found to be inappropriate, unacceptable or inconsistent with the standard licensing practices of The University of Iowa.

Use of a current student‑athlete’s name or likeness on products is a violation of NCAA rules and can result in the student‑athlete being declared ineligible.  Any use of a student‑athlete’s name, nickname, or likeness must be approved by both The University of Iowa Trademark Licensing Office and The University of Iowa Athletics Department Compliance Office.

Co-branding and Trade Dress

Amalgamations of University marks with other intellectual properties and/or trade dress not associated with The University of Iowa are prohibited. This means that using any colors, fonts, images, or other partial indicia which call to mind the brand of another organization or company may not be used in conjunction with the University’s marks. Doing so violates federal and state trademark law, and such submissions will not be approved absent evidence of third party approval.

Example: The History Department uses The History Channel’s logo, but changes the letters to read “UI History Department”, and changes the colors of the logo to black and Hawkeye gold. This “would be” use of the History Channel’s logo is trade dress and “would be” an infringing use.

Use of intellectual property owned by a third party must be approved by that entity in writing and submitted to the Trademark Licensing Office when the application and artwork are submitted. This includes references to other schools. Please reference the Brand Standards for more information.

Sponsorship Use

Departments or Colleges of the University may use third party businesses or outside organizations as sponsors for any event or occasion they are hosting. When sponsorship occurs, sponsors may only be listed with plain text recognition on the back of the shirt as they need to be separate from the University’s logos and word marks. The sponsors’ logos may not be used.

Approval Process

Requestor must submit the completed Departmental Use Application & Agreement to the Trademark Licensing Office. Artwork must be submitted by a licensed vendor for pre-production approval. Final approval cannot be completed until the Trademark Licensing Program has received and approved the artwork and application

Not all requests are approved. This application only becomes an agreement when signed and approved by the Trademark Licensing Office.

Royalties

Royalties are charges assessed by the Licensing Program to the licensees for the approved use of the University’s marks. Royalties are paid by the approved licensed vendor. The standard charge is 12% of sales, and the promotional use charge is 15%. Approved products for internal departmental use or philanthropic use are royalty-free.

Approved products for fundraising/resale or promotion, regardless of purpose, will be subject to applicable royalties.

Products for University departments will only be approved for fundraising/resale or promotion if the products do not replicate existing items in the marketplace, the official name of the University department is carried on the product, and the product and artwork is consistent with the Brand Standards and the Trademark Licensing Office’s policies.

Please reference the definitions below for more information on determining your type of use.

Types of Use

Internal Use: The University department creates products bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa for staff and departmental members. Payment for internal use products solely covers the cost of production. Internal Use products are royalty-exempt.

Examples: Membership apparel, gifts, etc.

Philanthropy: All profits from products sold bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa go to a charity, non-profit organization, or philanthropic cause. The University department does not receive any monetary profit from the sale of these products and/or use any of the money for internal use. Philanthropic products are royalty exempt.

Examples: Donation of all proceeds from the sale of a product to hospitals, animal shelters, etc.

Fundraising/Resale: Profits from the sale of products bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa funds the University department’s activities. Please note that while a University department may be doing activities that are volunteerism in nature (leading alternative spring breaks, mission trips, etc.), they are not categorized as a philanthropic royalty exemption. Fundraising/resale products are subject to applicable royalties.

Examples: Departmental trips, hosting professional speakers, funding scholarships, social activities, etc.                                                                                                                    

Promotional: University departments purchase products bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa with organizational funds to be used as giveaway items. Promotional products are subject to applicable royalties.

Examples: Give away of promotional items by University college or department.

Approval Process

It is important to follow the appropriate process when developing products bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa. This will ensure clear communication and that your request is processed in a timely manner. It is also important to note that our approval procedures and artwork policies have recently changed, and thus previously approved artwork will not automatically be approved upon resubmission. Please review the Brand Standards released August 3, 2012 for complete explanations.

Step 1 – Select a Licensed Vendor

Locate a licensed vendor who meets your product needs.

The University of Iowa has over 600 licensed vendors throughout the state and country. Click here for a list of The University of Iowa’s licensees, and for a searchable database organized by product category. If you are unable to find product offerings from our licensees that fulfill your needs, contact the Trademark Licensing Office at 319-384-2000, or by email at uilicensing@hawkeyelicensing.com.

Step 2 – Artwork Development

Work with a licensed vendor to develop an artwork design.

Review and reference the Brand Standards while developing artwork bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa. University departments are subject to all Brand Standards requirements as well as those listed in this policy.

Step 3 – Application and Artwork Submission

Complete the Departmental Use Application & Agreement and submit to uilicensing@hawkeyelicensing.com.

Include information on the application consistent with Trademark Licensing Office policy on appropriate products. See above, “Requirements and Restrictions”, for further detail on appropriate products and other restrictions or requirements.

Indicate the intended use of the product bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa on the application. This will be used to determine the royalty status of your products.

Note: Prior to submission of the application and artwork to the Trademark Licensing Office, all standards and procedures designated by the University’s graphic identity system must be met. Please visit http://www.uiowa.edu/brand/graphic-identity/ for more information on the University’s graphic identity. Your application is considered incomplete if it does not meet the University’s graphic identity.

Once you have completed the Departmental Use Application & Agreement in its entirety, submit it to the Trademark Licensing Office for review. Note: This application is not a binding agreement until The University of Iowa Trademark Licensing Program executes it.

When you and the licensed vendor have finalized an artwork design, the licensed vendor, per its contract with The University of Iowa Trademark Licensing Program, needs to independently submit the artwork to the Trademark Licensing Office for approval.

Upon receipt of the Departmental Use Application & Agreement and artwork, the Trademark Licensing Office will review your application and artwork.

Please allow two weeks for processing your request.

Note: If your application and/or artwork does/do not meet The University of Iowa Trademark Licensing Program’s standards, you will be notified.

Step 4 – Application and Artwork Approval

If your application and artwork has been approved, the Trademark Licensing Office will send you your executed agreement.

The Trademark Licensing Office will also notify the licensed vendor that the artwork has been approved and the vendor can begin production.

Questions

If you have any questions on or throughout the application process, please contact us by phone at 319-384-2000, or by email at uilicensing@hawkeyelicensing.com.

The University of Iowa Foundation – I-Clubs

Policy Overview

The University of Iowa Foundation – I-Club

The I-Club is the University of Iowa’s annual fundraising program for intercollegiate athletics. Gifts of $50 or more to the Hawkeye Fund (for general support of UI athletics) or the Iowa Scholarship Fund (for funding UI athletic scholarships, specifically) qualify contributors for I-Club membership. I-Club support is used to cover general athletic department expenses including scholarships, team travel, equipment, athletic facilities operations, medical services, etc. for all 24 of our Hawkeye teams.

Trademark Licensing Program

The University of Iowa Trademark Licensing Department in conjunction with The University of Iowa Foundation I-Clubs, wants to ensure that products featuring both organizations’ logos are available for purchase to all I-Club members.

Word marks, trademarks, logos, and/or symbols associated with The University of Iowa (University) are the intellectual properties of the University and are registered both at the state and federal levels. To protect the intellectual properties and traditions of the University, the Trademark Licensing Office reviews all applications, and requires all products bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa to be manufactured by a licensed vendor of The University of Iowa Trademark Licensing Program in good standing.

Requirements and Restrictions

Requestor Status

The I-Club requestor must be a registered member of a University of Iowa I-Club.

Licensed Vendor

It is imperative that a licensed vendor is used for production and manufacture of any product bearing the marks of the University, whether I-Club logos are present or not. Licensed vendors are required by the Trademark Licensing Program to be members of the Fair Labor Association (FLA), which allows the Licensing Program to ensure that its products are made by the most trusted manufacturers. Furthermore, unlicensed manufacturers and producers who make products bearing the University’s marks may be liable to significant legal penalties under the Lanham Act of Federal Trademark Law.

Artwork

In all cases, when a recognized I-Club would like to use word marks, trademarks, logos, and/or symbols associated with The University of Iowa, the proposed artwork must carry the official name of the I-Club.

To promote the University’s brand consistently, word marks, trademarks, logos, and/or symbols associated with The University of Iowa may vary in size, but may not be altered in any way. Please reference the Brand Standards for the standards that must be adhered to.

Recognized I-Clubs have access to the “Old School Collection” and the “Vintage Vault Collection” via standard approval process.

Prohibited Products and Artwork

The University of Iowa explicitly prohibits products from making reference to drugs or paraphernalia; alcohol, consumption or abuse; tobacco products and usage; sexual conduct, imagery or inferences; profanity or inappropriate insensitive language; gambling; firearms and weapons; political and religious endorsements; and any other subject found to be inappropriate, unacceptable or inconsistent with the standard licensing practices of The University of Iowa.

Use of a current student‑athlete’s name or likeness on products is a violation of NCAA rules and can result in the student‑athlete being declared ineligible.  Any use of a student‑athlete’s name, nickname, or likeness must be approved by both The University of Iowa Trademark Licensing Office and The University of Iowa Athletics Department Compliance Office.

Co-branding and Trade Dress

Amalgamations of University marks with other intellectual properties and/or trade dress not associated with The University of Iowa are prohibited. This means that using any colors, fonts, images, or other partial indicia which call to mind the brand of another organization or company may not be used in conjunction with the University’s marks. Doing so violates federal and state trademark law, and such submissions will not be approved absent evidence of third party approval.

Example: The Johnson County I-Club uses the MLS crest, but changes the letters to read “JC” and places a Tigerhawk on the ball. This would be use of the MLS’s trade dress and would be an infringing use.

Use of intellectual property owned by a third party must be approved by that entity in writing and submitted to the Trademark Licensing Office when the application and artwork are submitted. This includes references to other schools. Please reference the Brand Standards for more information.

Sponsorship Use

I-Clubs may use third party businesses or outside organizations as sponsors for any event or occasion they are hosting. When sponsorship occurs, sponsors may only be listed with plain text recognition on the back of the shirt as they need to be separated from the University’s logos and word marks. The sponsors’ logos may not be used.

Approval Process

Requestor must submit the completed I-Club Use Application and Agreement to the Trademark Licensing Office. Artwork must be submitted by Licensed Vendor for pre-production approval. Final approval cannot be completed until the Trademark Licensing Program has received and approved artwork and application.

Not all requests are approved. This application only becomes an agreement when signed and approved by the Trademark Licensing Office.

Royalties

Royalties are charges assessed by the Trademark Licensing Program to the licensees for the approved use of the University’s marks. Royalties are due on all University merchandise regardless of the product’s intended use, whether sold, donated, or given away as a promotion The standard charge is 12% of sales, and the promotional use charge is 15%.

Approval Process

It is important to follow the appropriate process when developing products bearing word marks, trademarks, logos, and/or symbols associated with the University. This will ensure clear communication and that your request is processed in a timely manner. It is also important to note that our approval procedures and artwork policies have changed, and thus previously approved artwork will not automatically be approved upon resubmission. Please review the Brand Standards for complete explanations.

Step 1 – Select a Licensed Vendor

Locate a licensed vendor who meets your product needs.

The University of Iowa has over 500 licensed vendors throughout the state and country. Click here for a list of The University of Iowa’s licensees, and for a searchable database organized by product category. If you are unable to find product offerings from our licensees that fulfill your needs, contact the Trademark Licensing Office at 319-384-2000, or by email at uilicensing@hawkeyelicensing.com.

Step 2 – Artwork Development

Work with a licensed vendor to develop an artwork design.

Review and reference the Brand Standards while developing artwork bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa. I-Clubs are subject to all Brand Standards requirements as well as those listed in this policy.

Step 3 – Application and Artwork Submission

Complete the I-Club Use Application and Agreement and submit to uilicensing@hawkeyelicensing.com.

Include information on the application consistent with Trademark Licensing Office policy on appropriate products. See above, “Requirements and Restrictions”, for further detail on appropriate products and other restrictions or requirements.

Indicate the intended use of the product bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa on the application.

Note: The University of Iowa Foundation must pre-approve the desired product and artwork concept prior to submission of the artwork and application to the Trademark Licensing Office. For UI Foundation approval, please contact Jayne Oswald at jayne-oswald@uiowa.edu or 319-467-3812.

Once you have completed the I-Club Use Application and Agreement in its entirety and received approval from the UI Foundation, submit it to the Trademark Licensing Office for review. Note: This application is not a binding agreement until it is executed by The University of Iowa Trademark Licensing Program.

When you and the licensed vendor have finalized an artwork design, the licensed vendor, per its contract with The University of Iowa Trademark Licensing Program, needs to independently submit the artwork to the Trademark Licensing Office for approval.

Upon receipt of the I-Club Use Application and Agreement and artwork, your application and artwork will be reviewed by the Trademark Licensing Office.

Please allow two weeks for processing your request.

Note: If your application and/or artwork does/do not meet The University of Iowa Trademark Licensing Program’s standards, you will be notified.

Step 4 – Application and Artwork Approval

If your application and artwork are approved, the Trademark Licensing Office will send you your executed agreement.

The Trademark Licensing Office will also notify the licensed vendor that the artwork has been approved and the vendor can begin production.

Questions

If you have questions for The University of Iowa Foundation, please contact Jayne Oswald at jayne-oswald@uiowa.edu or 319-467-3812. Please contact the Trademark Licensing Office, at 319-384-2000, or email uilicensing@hawkeyelicensing.com should you have any questions throughout the application process.

The University of Iowa Alumni Association – IOWA Clubs

Policy Overview

The purposes of the University of Iowa Alumni Association’s IOWA Clubs are to encourage and cultivate interaction among graduates, former students, and friends of the University, and in doing so advance the interests and promote the welfare of the IOWA Club, The University of Iowa and the University of Iowa Alumni Association (UIAA). IOWA Clubs will:

  1. Establish a membership of Alumni in the Geographic Region who share common enthusiasm for the purposes of the IOWA Club;
  2. Promote opportunities for fellowship among Alumni;
  3. Promote the loyalty of Alumni to the University;
  4. Provide activities and programs that create opportunities for Alumni to interact while supporting the University and its students, faculty, and staff;
  5. Encourage Alumni to become members of the UIAA; and
  6. Assist Alumni in other meaningful ways to engage with each other and in the life of the University.

Trademark Licensing Program

Word marks, trademarks, logos, and/or symbols associated with The University of Iowa (University) are the intellectual properties of the University and are registered both at the state and federal levels. To protect the intellectual properties and traditions of the University, the Trademark Licensing Office reviews all applications, and requires all products bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa to be manufactured by a licensed vendor of The University of Iowa Trademark Licensing Program in good standing.

The University of Iowa Trademark Licensing Program, in conjunction with the UIAA, wants to ensure that items featuring both organizations’ logos are available for purchase to all IOWA Club members.

Furthermore, The University of Iowa Trademark Licensing Department, in conjunction with The UIAA wants to ensure that all collateral promotional materials, usage, items, etc., that utilize University marks and/or imply association with the University have been properly vetted and approved.

Requirements and Restrictions

Requestor Status

The IOWA Club requestor must be a member in good standing of the UIAA and one of its Recognized IOWA Clubs.

Licensed Vendor

It is imperative that a licensed vendor is used for production and manufacture of any product bearing the marks of the University, whether IOWA Club logos are present or not. Licensed vendors are required by the Trademark Licensing Program to be members of the Fair Labor Association (FLA), which allows the Licensing Program to ensure that its products are made by the most trusted manufacturers. Furthermore, unlicensed manufacturers and producers who make products bearing the University’s marks may be liable to significant legal penalties under the Lanham Act of Federal Trademark Law.

Artwork

In all cases, when a recognized IOWA Club would like to use word marks, trademarks, logos, and/or symbols associated with the University, the proposed artwork must carry the official name of the IOWA Club.

To promote the University’s brand consistently, IOWA Club approved/designated word marks, trademarks, logos, and/or symbols associated with The University of Iowa may vary in size, but may not be altered in any way. Please reference the Brand Standards for the standards that must be adhered to.

Recognized IOWA Clubs have access to the “Old School Collection” and the “Vintage Vault Collection” via standard approval process.

Prohibited Products and Artwork

The University of Iowa explicitly prohibits products from making reference to drugs or paraphernalia; alcohol, consumption or abuse; tobacco products and usage; sexual conduct, imagery or inferences; profanity or inappropriate insensitive language; gambling; firearms and weapons; political and religious endorsements; and any other subject found to be inappropriate, unacceptable or inconsistent with the standard licensing practices of The University of Iowa.

Use of a current student‑athlete’s name or likeness on products is a violation of NCAA rules and can result in the student‑athlete being declared ineligible.  Any use of a student‑athlete’s name, nickname, or likeness must be approved by both The University of Iowa Trademark Licensing Office and The University of Iowa Athletics Department Compliance Office.

Co-branding and Trade Dress

Amalgamations of University marks with other intellectual properties and/or trade dress not associated with The University of Iowa are prohibited. This means that using any colors, fonts, images, or other partial indicia which call to mind the brand of another organization or company may not be used in conjunction with the University’s marks. Doing so violates federal and state trademark law, and such submissions will not be approved absent evidence of third party approval.

Example: The Anytown IOWA Club uses the Harley-Davidson shield, but changes the letters to read “Iowa Hawkeyes” and places a Tigerhawk in the shield. This would be use of the Harley-Davidson’s trade dress and would be an infringing use.

Use of intellectual property owned by a third party must be approved by that entity in writing and submitted to the Trademark Licensing Office when the application and artwork are submitted. This includes references to other schools. Please reference the Brand Standards for more information.

Sponsorship Use

IOWA Clubs may use third party businesses or outside organizations as sponsors for any event or occasion they are hosting. When sponsorship occurs, sponsors may only be listed with plain text recognition on the back of the shirt as they need to be separated from the University’s logos and word marks. The sponsors’ logos may not be used.

Approval Process

Requestor must submit the completed IOWA Club Use Application and Agreement and artwork to the Trademark Licensing Office for pre-production approval. Final approval cannot be completed until we have received and approved artwork and the application.

Not all requests are approved. This application only becomes an agreement when signed and approved by the Trademark Licensing Office.

Note: Please allow a minimum of two weeks for this process to occur.

Royalties

Ordinarily, royalties are charges assessed by the Licensing Program to the licensees for the approved use of the University’s marks. Royalties are due on all University of Iowa merchandise regardless of the product’s intended use, whether sold, donated, or given away as a promotion. The standard royalty is 12%.

Note: Additional royalty may apply in special circumstances.

Approval Process

It is important to follow the appropriate process when developing items bearing word marks, trademarks, logos, and/or symbols associated with the University. This will ensure clear communication and that your request is processed in a timely manner. It is also important to note that our approval procedures and artwork policies have recently changed, and thus previously approved artwork will not automatically be approved upon resubmission. Please review the Brand Standards for complete explanations.

Step 1 – Select a Licensed Vendor

Locate a licensed vendor who meets your product needs.

The University of Iowa has over 600 licensed vendors throughout the state and country. Click here for a list of The University of Iowa’s licensees, and for a searchable database organized by product category.

If you are unable to find product offerings from our licensees that fulfill your needs, contact the Trademark Licensing Office at 319-384-2000, or by email at uilicensing@hawkeyelicensing.com.

Step 2 – Artwork Development

Work with a licensed vendor to develop an artwork design.

Review and reference the Brand Standards while developing artwork bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa. IOWA Clubs are subject to all Brand Standards requirements as well as those listed in this policy.

Step 3 – Application and Artwork Submission

Complete the IOWA Club Use Application and Agreement and submit to uilicensing@hawkeyelicensing.com.

Include information on the application consistent with Trademark Licensing Office policy on appropriate products. See above, “Requirements and Restrictions”, for further detail on appropriate products and other restrictions or requirements.

Indicate the intended use of the item(s) product bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa on the application.

Once you have completed the IOWA Club Use Application and Agreement in its entirety, submit it to the Trademark Licensing Office for review. The Trademark Licensing staff will confirm with the UIAA that the IOWA club requestor is a member in good standing and one of its Recognized IOWA Clubs prior to reviewing the artwork. Note: This application is not a binding agreement until it is executed by The University of Iowa Trademark Licensing Program.

When you and the licensed vendor have finalized an artwork design, the licensed vendor, per its contract with The University of Iowa Trademark Licensing Program, needs to independently submit the artwork to the Trademark Licensing Office for approval.

Upon receipt of the IOWA Club Use Application and Agreement and artwork, your application and artwork will be reviewed by the Trademark Licensing Office.

Please allow a minimum of two weeks for processing your request.

Note: If your application and/or artwork does/do not meet The University of Iowa Trademark Licensing Program’s standards, you will be notified.

Step 4 – Application and Artwork Approval

If your application and artwork has been approved, the Trademark Licensing Office will send you your executed agreement.

The Trademark Licensing Office will also notify the licensed vendor that the artwork has been approved and the vendor can begin production.

Questions

For questions for the Trademark Licensing Office, please contact us at 319-384-2000, or email uilicensing@hawkeyelicensing.com and ask for a member of the IOWA Club staff.

Customized Apparel Product Rules and Regulations

The University of Iowa Trademark Licensing Program seeks to comply with all NCAA rules and regulations. Compliance with these rules and regulations inquires that all products be produced by licensed vendors ONLY with no exceptions.

  1. Customization will be on officially licensed product purchased from Herky’s Locker Room only.
  2. Per NCAA Rules and Regulations, NCAA Bylaw 12.5.1.1 states that “items that include an individual student-athlete’s name, picture, or likeness (e.g. name on jersey, name or likeness on a bobble head doll) may not be sold.” Therefore players’ names CANNOT be used on jerseys, unless customer is an immediate family member of said player (State issued ID must be presented, no exceptions). ***For family rules see below***
  3. Customized apparel is to be for personal use only and cannot be re-sold.
  4. Herky’s Locker Room reserves the right to deny customization of any product where the name saying could be construed as offensive to others. This includes but is not limited to: language that is discriminatory, vulgar, or derogatory towards opposing team, coach or institution.
  5. No returns, refunds, or exchanges are allowed unless the product is determined defective. Correct spelling of names must be provided by the customer.
  6. The University of Iowa also prohibits the use of retired player’s names and numbers; those include #24 Nile Kinnick and #62 Cal Jones.

Family Members of current players:

NCAA allows student-athlete’s immediate family members to secure apparel with their son’s or daughter’s name or picture, provided the apparel is for family’s personal use. Failure to comply with these rules and regulations can jeopardize student-athletes eligibility, or result in NCAA sanctions for the team and/or school. Below are the rules that the family members must abide by:

  1. Verification that order is from student-athletes family only. (State issued ID must be provided, no exceptions).
  2. Product must be for personal use only.
  3. Product may not be re-sold by family.

Click to download Customized Apparel Rules and Regulations

External Commercial and Promotional Use

Policy Overview

Use of The University of Iowa’s word marks, trademarks, logos, and/or symbols creates an association with the University that needs to be protected. With that in mind, the University has a Trademark Licensing Program, which protects and maintains consistent branding. Those seeking to use University marks must obtain the proper permissions prior to use. Usage is allowed only after an application has been submitted and approved by The University of Iowa Trademark Licensing Office.

Trademark Licensing Program

Word marks, trademarks, logos, and/or symbols associated with The University of Iowa are the intellectual properties of the University and are registered both at the state and federal levels. To protect the intellectual properties and traditions of the University, the Trademark Licensing Office requires all products that bear word marks, trademarks, logos, and/or symbols associated with the University to be manufactured by a licensed vendor in good standing with The University of Iowa, and approved by The Trademark Licensing Program.

Requestors should allow a minimum of two weeks for processing with each application.

Definitions

Requestor

Any entity other than the University seeking to use the University’s word marks, trademarks, logos, and/or symbols.

Requirements and Restrictions

Licensed Vendor

It is imperative that a licensed vendor is used for production and manufacturing of any product bearing word marks, trademarks, logos, and/or symbols associated with the University. Licensed vendors are required by the Trademark Licensing Program to be members of the Fair Labor Association (FLA), which allows the Licensing Program to ensure that its products are compliant with The University of Iowa Code of Conduct. Furthermore, unlicensed manufacturers and producers who make products bearing the University’s marks may be liable to significant legal penalties under the Lanham Act of Federal Trademark Law.

Artwork

In all cases, when an external entity would like to use word marks, trademarks, logos, and/or symbols associated with The University of Iowa, the proposed artwork must contain a “spirit statement” that is of a congratulatory, or in team spirit nature (academic/athletic achievements) as determined by the Trademark Licensing Office, and branded logos and/or word marks may not occupy status as part of the overall University design.These ads may not contain solicitation for the sale of their products or services but the company name/logo may appear.

A commercial entity that is a “licensee” of the University may utilize certain marks in an ad, but only when there is an underlying related product, which is licensed, and only when the licensed product is being advertised.

To promote the University’s brand consistently, word marks, trademarks, logos, and/or symbols associated with The University of Iowa may vary in size, but may not be altered in any way. Please reference the Brand Standards for the standards that must be adhered to.

Prohibited Products and Artwork

The University of Iowa explicitly prohibits products from making reference to drugs or paraphernalia; alcohol, consumption or abuse; tobacco products and usage; sexual conduct, imagery or inferences; profanity or inappropriate insensitive language; gambling; firearms and weapons; political and religious endorsements; and any other subject found to be inappropriate, unacceptable or inconsistent with the standard licensing practices of The University of Iowa.

Use of a current student‑athlete’s name or likeness on products is a violation of NCAA rules and can result in the student‑athlete being declared ineligible.  Any use of a student‑athlete’s name, nickname, or likeness must be approved by both The University of Iowa Trademark Licensing Office and The University of Iowa Athletics Department Compliance Office.

Co-Branding and Trade Dress

Amalgamations of University marks with other intellectual properties and/or trade dress not associated with The University of Iowa are prohibited. This means that using any colors, fonts, images, or other partial indicia which call to mind the brand of another organization or company may not be used in conjunction with the University’s marks. Doing so violates federal and state trademark law, and such submissions will not be approved absent evidence of third party approval.

Example: The History Department uses The History Channel’s logo, but changes the letters to read “UI History Department”, and changes the colors of the logo to black and Hawkeye gold. This “would be” use of the History Channel’s logo is trade dress and “would be” an infringing use.

Use of intellectual property owned by a third party must be approved by that entity in writing and submitted to the Trademark Licensing Office when the application and artwork are submitted. This includes references to other schools. Please reference the Brand Standards for more information.

Approval Process

Requestor must submit the completed Promotional Use Application & Agreement to the Trademark Licensing Office. Artwork must be submitted by a licensed vendor for pre-production approval. Final approval cannot be completed until the Trademark Licensing Program has received and approved the artwork and application.

Not all requests are approved. This application only becomes an agreement when signed and approved by the Trademark Licensing Office.

Royalties & Fees

Royalties are charges assessed by the Licensing Program to the licensees for the approved use of the University’s marks. Royalties are paid by the approved licensed vendor. The standard charge is 12% of sales, and the promotional use charge is 15%.

Approved products for promotion, regardless of purpose, will be subject to applicable royalties.

The external commercial and promotional use fee is due upon signing the Agreement. This fee represents a figure that is commensurate with the amount of exposure and the amount of association that the promotional client receives for using the University’s word marks, trademarks, and/or logos. The factors considered when determining the rights fees include, but are not limited to: advertising, geographic coverage, premiums, participating outlets or branches.

Please reference the definitions below for more information on determining your type of use.

Types of Use                                                                                                                         

Promotional: Commercial entities purchase products bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa to be used as giveaway items. Promotional products are subject to applicable royalties.

Examples: Give away of promotional items by commercial entity.

Commercial: Commercial entities purchase products bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa to be used by members or employees. Commercial products are subject to applicable royalties.

Examples: Employee shirts that utilize University word marks, trademarks, logos, and/or symbols.

Application Approval Process

It is important to follow the appropriate process when developing products bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa. This will ensure clear communication and that your request is processed in a timely manner. It is also important to note that our approval procedures and artwork policies have recently changed, and thus previously approved artwork will not automatically be approved upon resubmission. Please review the Brand Standards for complete explanations.

Products for commercial entities will only be approved for promotion if the products do not replicate existing items in the marketplace, a “spirit statement” is used, and the product and artwork is consistent with the Brand Standards and the Trademark Licensing Office’s policies.

Step 1 – Select a Licensed Vendor

Locate a licensed vendor who meets your product needs.

The University of Iowa has over 500 licensed vendors throughout the state and country. Click here for a list of The University of Iowa’s licensees, and for a searchable database organized by product category. If you are unable to find product offerings from our licensees that fulfill your needs, contact the Trademark Licensing Office at 319-384-2000, or by email at uilicensing@hawkeyelicensing.com.

Step 2 – Artwork Development

Work with a licensed vendor to develop an artwork design.

Review and reference the Brand Standards while developing artwork bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa. University departments are subject to all Brand Standards requirements as well as those listed in this policy.

Step 3 – Application and Artwork Submission

Complete the Promotional Use Application & Agreement and submit to uilicensing@hawkeyesports.com.

Include information on the application consistent with Trademark Licensing Office policy on appropriate products. See above, “Requirements and Restrictions” (LINK), for further detail on appropriate products and other restrictions or requirements.

Indicate the intended use of the product bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa on the application. This will be used to determine the royalty status of your products.

Note: Prior to submission of the application and artwork to the Trademark Licensing Office, all standards and procedures designated by the University’s graphic identity system must be met. Please visit http://www.uiowa.edu/brand/graphic-identity/ for more information on the University’s graphic identity. Your application is considered incomplete if it does not meet the University’s graphic identity.

Once you have completed the Promotional Use Agreement in its entirety, submit it to the Trademark Licensing Office for review. Note: This application is not a binding agreement until The University of Iowa Trademark Licensing Program executes it.

When you and the licensed vendor have finalized an artwork design, the licensed vendor, per its contract with The University of Iowa Trademark Licensing Program, needs to independently submit the artwork to the Trademark Licensing Office for approval.

Upon receipt of the Promotional Use Agreement and artwork, the Trademark Licensing Office will review your application and artwork.

Please allow two weeks for processing your request.

Note: If your application and/or artwork does/do not meet The University of Iowa Trademark Licensing Program’s standards, you will be notified.

Step 4 – Application and Artwork Approval

If your application and artwork has been approved, the Trademark Licensing Office will contact you about the promotional use fee and will send you your executed agreement.

The Trademark Licensing Office will also notify the licensed vendor that the artwork has been approved and the vendor can begin production.

Questions

If you have any questions on or throughout the application process, please contact us by phone at 319-384-2000, or by email at uilicensing@hawkeyelicensing.com.

Internal Promotional Use

Policy Overview

The use of The University of Iowa’s word marks, trademarks, logos, and/or symbols provides an instant identification with the University and needs to be protected. The University has a Trademark Licensing Program that protects and maintains consistent branding. It is important to the University that their employees and students recognize the importance of monitoring and protecting the word marks, trademarks, logos, and/or symbols that associate with The University of Iowa. The University allows usage only by internal departments/colleges and student organizations officially recognized by the University, and only after an application and artwork has been submitted and approved by the University’s Trademark Licensing Office.

Each program within The University of Iowa has a select person or persons who are authorized to represent the program. The site, http://uiowa.orgsync.com/, has a list of the approved officers for direction with University departments. If your program does not have an advisor, the officer listed on the OrgSync site must preapprove the chosen product and design before submitting the license application and artwork to the Trademark Licensing Program. However, if your program does have an advisor, the advisor must complete the preapproval process. The “Application and Agreement” document also includes directions on how to identify who has approved the application. The approval may also be required by the department head. To reiterate, the Trademark Licensing Office gives final approval of all products and artwork that contain word marks, trademarks, logos, and/or symbols associated with The University of Iowa.

Trademark Licensing Program

Any word marks, trademarks, logos, and/or symbols associated with the University of Iowa are the intellectual properties of the University and are registered at both the state and federal levels. To protect these properties and traditions, the University’s Trademark Licensing Office reviews all applications and approvals requiring that all artwork bearing word marks, trademarks, logos, and/or symbols connected to The University of Iowa be manufactured by a licensed vendor of The University of Iowa Trademark Licensing Program.

Requirements and Restrictions

Requestor Status

The requestor of University department/college or student organization must be a registered student or employee at The University of Iowa. Requestors should allow two weeks for processing with each request. To note, the beginning of each academic semester is a peak application submission period, and additional processing time may be required in those periods.

Licensed Vendor

It is imperative that a licensed vendor is used for creation and manufacture of any product that recognizes the word marks, trademarks, logos, and/or symbols of the University. Licensed vendors are required by the Trademark Licensing Program to be members of the Fair Labor Association (FLA), which allows the Licensing Program to ensure that its products are made by the most trusted manufacturers. Also, unlicensed manufacturers and producers who make products bearing the University’s marks may be liable to significant legal penalties under the Lanham Act of Federal Trademark Law.

Artwork

In all cases, when a recognized University department or student organization would like to use word marks, trademarks, logos, and/or symbols associated with The University of Iowa, the proposed artwork must be neutral colored, use institutional word marks, trademarks, logos, and/or symbols of the University, include a sponsor statement, and must carry the official name of the organization.

Please note, the Tigerhawk logo is the primary brand of The University of Iowa Athletics Program and is reserved explicitly for those organizations affiliated with the University’s athletics programs. Because of this, the Tigerhawk may not be used in the creation of derivative logos for departments or student organizations. This kind of use dilutes and misrepresents the brand associated with the Tigerhawk. Herky is the preferred identifying mark of departments, colleges, and student organizations at The University of Iowa.

To promote the University’s brand consistently, word marks, trademarks, logos, and/or symbols associated with The University of Iowa may vary in size, but may not be altered in any way. Please reference the Brand Standards for the criteria that must be followed.

Recognized University departments and student organizations have access to the “Old School Collection” and the “Vintage Vault Collection” via standard approval process.

Prohibited Products and Artwork

The University of Iowa explicitly prohibits products from making reference to drugs or paraphernalia; alcohol, consumption, or abuse; tobacco products and usage; sexual conduct, imagery or inferences; profanity or inappropriate insensitive language; gambling; firearms and weapons; political and religious endorsements; and any other subject found to be inappropriate, unacceptable or inconsistent with the standard licensing practices of The University of Iowa.

Use of a current student-athlete’s name or likeness on products is a violation of NCAA rules and can result in the student-athlete being declared ineligible. Any use of a student-athlete’s name, nickname, or likeness must be approved by both The University of Iowa Trademark Licensing Office and The University of Iowa Athletics Department Compliance Office.

Co-Branding and Trade Dress

Amalgamations of University marks with other intellectual properties and/or trade dress not associated with The University of Iowa are prohibited. This means that using any colors, fonts, images, or other partial indicia which call to mind the brand of another organization or company may not be used in conjunction with the University’s marks. Doing so violates federal and state trademark law, and such submissions will not be approved absent evidence of third party approval.

Example 1: The Iowa Soccer Club student organization using the MLS crest, but changing the letters to read “ISC” and placing a Tigerhawk on the ball. This would be use of the MLS’s trade dress and would be an infringing use.

Example 2: The History Department uses The History Channel’s logo, but changes the letters to read “UI History Department”, and changes the colors of the logo to black and Hawkeye gold. This would be use of the History Channel’s logo is trade dress and an infringing use.

Use of intellectual property owned by a third party must be approved by that entity in writing and submitted to the Trademark Licensing Office when the application and artwork are submitted. This includes references to other schools. Please reference the Brand Standards for more information.

Approval Process

Depending on who the requestor works under, they must submit a completed Departmental Use Application & Agreement or Student Organization Application & Agreement to the Trademark Licensing Office for pre-production approval. Final approval cannot be completed until the Trademark Licensing Office has received and approved the artwork and application. They must be submitted at the same time.

Not all requests are approved. This application only becomes an agreement when signed and approved by the Trademark Licensing office.

Royalties

Royalties are charges assessed by the Licensing Program to the licensees for the approved use of the University’s marks. Royalties are paid by the approved licensed vendor. The standard charge is 12% of sales, and the promotional use charge is 15%. Approved products for internal departmental, organizational, or philanthropic use are royalty-exempt.

Approved products for fundraising/resale or promotion, regardless of purpose, will be subject to applicable royalties.

Products for recognized University departments and student organizations will only be approved for fundraising/resale or promotion if the products do not replicate existing items in the marketplace, the official name of the recognized University department or student organization is carried on the product, and the product and artwork is consistent with the Brand Standards and the Trademark Licensing Office’s policies.

Please reference the definitions below for more information on determining your type of use.

Types of Use

Internal Use: The University department or student organization creates products bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa for student and staff members. Payment for internal use products solely covers the cost production. Internal Use products are royalty-exempt.

Examples: Membership t-shirts, officer/executive board apparel, gifts, etc.

Philanthropy: All profits from products sold bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa go to a charity, non-profit organization, or philanthropic cause. The University department or student organization does not receive any monetary profit from the sale of these products and/or use any of the money for internal use. Philanthropic products are royalty-exempt.

Examples: Donation of all proceeds from the sale of a product to hospitals, animal shelters, etc.

Fundraising/Resale: Profits from the sale of products bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa funds the department’s and student organization’s activities. Please note that while a University department or student organization may be doing activities that are volunteerism in nature (alternative spring breaks, mission trips, etc.), they are not categorized as a philanthropic royalty exemption. Fundraising/resale products are subject to applicable royalties.

Examples: Departmental/Organizational trips, hosting professional speakers, funding scholarships, social activities, etc.

Promotional: University departments and student organizations purchase products bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa with organizational funds to be used as giveaway items. Promotional products are subject to applicable royalties.

Examples: Give away of promotional items by department or student organization at Activities Fair

Approval Process

It is important to follow the appropriate process when developing products bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa. This will ensure clear communication and that your request is processed in a timely manner. It is also important to note that our approval procedures and artwork policies have recently changed, and thus previously approved artwork will not automatically be approved upon resubmission. Please review the Brand Standards for complete explanations.

Step 1 – Select a Licensed Vendor

Locate a licensed vendor who meets your product needs.

The University of Iowa has over 500 licensed vendors throughout the state and country. Click here for a list of The University of Iowa’s licensees, and for a searchable database organized by product category.

If you are unable to find product offerings from our licensees that fulfill your needs, contact the Trademark Licensing Office.

Step 2 – Artwork Development

Work with a licensed vendor to develop an artwork design.

Review and reference the Brand Standards while developing artwork bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa. University departments and student organizations are subject to all Brand Standards requirements as well as those listed in this policy.

Step 3 – Application and Artwork Submission

Complete the Departmental Use Application & Agreement or Student Organization Application & Agreement and submit to uilicensing@hawkeyesports.com.

Include information on the application consistent with Trademark Licensing Office policy on appropriate products. See above, “Requirements and Restrictions” (LINK), for further detail on appropriate products and other restrictions or requirements.

Indicate the intended use of the product bearing word marks, trademarks, logos, and/or symbols associated with The University of Iowa on the application. This will be used to determine the royalty status of your products.

Note: Your authorized organization representative (as detailed above in “Policy Overview”) needs to pre-approve the desired product and artwork concept prior to submission of the artwork and application to the Trademark Licensing Office. Your application is considered incomplete if it does not have the representative’s signature.

Once you have completed the Departmental Use Application & Agreement or the Student Organization Application & Agreement in its entirety, submit it to the Trademark Licensing Office for review. Note: This application is not a binding agreement until it is executed by the Trademark Licensing Office.

If your application and/or artwork does/do not meet The University of Iowa Trademark Licensing Program’s standards, you will be notified.

Step 4 – Application and Artwork Approval

If your application and artwork has been approved, the Trademark Licensing Office will send you your executed agreement.

The Trademark Licensing Office will also notify the licensed vendor that the artwork has been approved and the vendor can begin production.

Questions

If you have any questions on or throughout the application process, please contact us by phone at 319-384-2000, or by email at uilicensing@hawkeyesports.com.

PERMISSIONS GUIDE

For usage and required approvals

Please Note: To view and download University marks and logos, please visit our website (www.uilicensing.com) and click on the “Download” section of this website. You will need sign in with your user ID and password prior to obtaining access to this page, if you do not have a username, please contact The University of Iowa Trademark Licensing Program at 319-384-2000, or email uilicensing@hawkeyelicensing.com.

Area Description Approval
Requirements
Whom to Contact
SEAL
Official Business Use of Seal by University-affiliated units and departments for presidential and regental uses, officially sponsored University events, official University business. Limited use; email for details Trademark Licensing Office
Student Use Prohibited. Prohibited Office of the VP and Secretary of the University…. WHO?
Commercial Products Use of Seal on commercial products for sale Approval Required Trademark Licensing Office
Other All other uses of Seal Approval Required Trademark Licensing Office and Scott Ketelsen
NAMES & LOGOS
Commercial Use Commercial use of logos on merchandise sold for profit. Approval Required Trademark Licensing Office
On Gifts & Premiums Use of name or logos on merchandise given away or used for internal University functions Application and review required and items must be purchased from a licensed vendor Trademark Licensing Office
Official Business Use of name or logos in letterhead design, business cards, official University publications, course materials Approval Required Scott Ketelsen
Outside Vendors Use of name or logos by local businesses, vendors, suppliers and contractors Generally prohibited, except as a factual reference to a relationship with the University. Trademark Licensing Office and Scott Ketelsen
Advertising, Endorsements, and Fundraising Advertising, Sponsorship, Endorsements, and Fundraising Use of name or logos in advertising, sponsorship, endorsement or fundraising activities by an entity outside the University Approval Required. Must complete a Promotional Limited Licensing Application Trademark Licensing Office
Sponsored Activities Use of name or existing logos for advertising of official activities or programs approved or sponsored by the University Approval Required Trademark Licensing Office
Student Use Official UI student organizations may use select UI logos for internal use, philanthropic causes, fundraisers, and resale Approval Required. Must complete a Student Organization Application & Agreement Trademark Licensing Office and the head of the department associated with the student organization
Student Use—Business Cards Approved for current UI students when printed at approved vendor Approval Required Trademark Licensing Office
Political Campaign Questions regarding use of name in a political campaign Generally prohibited. email for details. Trademark Licensing Office
Filming & Photography Filming and photography on campus Approval Required Trademark Licensing Office
Other Partnerships and affiliations not governed by other University mechanisms Consultation requested Trademark Licensing Office

Questions

If you have any further questions about the usage and required approvals for the University marks and logos, please contact us at 319-384-2000, or email uilicensing@hawkeyelicensing.com.

Vertically Integrated Licensees

Policy

At times a licensee may find it beneficial to vertically integrate its business. For these licensees who produce, market, and sell their own products to the retail marketplace, at the end of each quarter a royalty payment equal to the amount of twelve percent (12%) of the total retail price of Iowa goods sold is due to The University of Iowa Trademark Licensing Program.

If a vertically integrated licensee does not find it financially feasible to make royalty payments equal to the amount of 12% of the total retail price of Iowa goods sold then the licensee must set up a separate company such as a limited liability corporation (LLC). This company will serve as the retailer for the licensee. The licensee will then sell the Iowa products to the company and the company will sell the products to the marketplace. At the end of each quarter a royalty payment equal to the amount of 12% of the total wholesale cost is due to The University of Iowa Trademark Licensing Program from the licensee.

Questions

If you have any further questions about royalties, please contact us at 319-384-2000, or email uilicensing@hawkeyelicensing.com

Use of University Trademarks for Sponsorships

Background

The University of Iowa owns and controls its name(s) and other marks, logos, insignias, seals, designs and symbols that have become associated with the institution. The University of Iowa has established a licensing program to protect the name and identifying marks of the university and to prohibit the unauthorized use of university marks on commercial or other products.

Outside organizations are often interested in being affiliated with The University of Iowa because of the value and goodwill that exist in the University’s brand. The University must protect the integrity of its brand by monitoring and controlling any activity associating an outside organization with the University, and ensure the University receives appropriate consideration for the use of its trademarks or brand.

Typically organizations interested in being associated with the University have been large companies offering corporate sponsorships to provide support for various programs, activities, or events managed by the University. There is increasing interest from small and medium-sized organizations in addition to large organizations looking to use sponsorships as a way to enhance their brand through an association with the University.

This policy describes the use of the university marks in connection with sponsors/sponsorships.

Definitions

Sponsorship – A sponsorship is a form of advertising or marketing activity in which an entity

(a person or organization) pays to be associated with the University of Iowa through print and electronic communications, as well as premium promotional items, with the effect of associating itself with the University.

Premium Promotional Item − A premium promotional item is a product produced by a licensed vendor for distribution that connects another company or group with the University either by reference or through use of one of the University’s marks. Premium Promotional Items carry an elevated royalty rate currently set at 12% of the cost of the item bearing the University’s mark.