Employee Bio’s

Dale
DaleTrademark Licensing Director
Dale is currently the Trademark Licensing Director at The University of Iowa, a position that he has held since 2002. Previously Dale directed The University of Iowa Athletics Department Merchandising Program from 1986 to 2002. Combined he has a diverse thirty plus years of experience in the collegiate licensed products industry as a buyer, seller, marketer, and licensor of college licensed products. Dale is an active member of the International Collegiate Licensing Association where he is a past-president, two term board member, and 2013 Hall of Fame inductee.

In addition to his Trademark Licensing duties, Dale is The University of Iowa Athletics Hall of Fame & Museum Director where he oversees the operations of this unique museum and events center that celebrates the rich heritage of The University of Iowa Athletics history. Dale is an active member of the International Sports Heritage Association, and is a past board member of the organization.

Dale is active in his community; he currently serves on the board of directors of the Iowa City Area Convention and Visitors Bureau. He and his wife have a son Luke, daughter-in-law Tracie, grandson Joshua and a daughter Kelsey. A true Hawkeye family to the core, his wife holds a doctorate degree, his son, daughter-in-law, and daughter all hold master’s degrees from The University of Iowa.

Christa
ChristaAssistant to the Director
Christa is currently the Assistant to the Trademark Licensing Director at The University of Iowa, a position that she has held since 2002. Previously Christa served as the assistant manager of The University of Iowa Athletics Department Merchandising Program from 1984 to 2002. Combined she has a diverse thirty plus years of experience in the collegiate licensed products industry and is a member of the International Collegiate Licensing Association.

In addition to her Trademark Licensing duties, Christa assists with managing The University of Iowa Athletics Hall of Fame & Museum.

Hannah
HannahIntern
Hannah is a senior here at The University of Iowa. She is double majoring in English and Sport and Recreation Management with a minor in Physical Activity and Nutrition Science. She started working with the Trademark Licensing Program at the Hall of Fame in February of 2018. She also works for Iowa Wrestling as a team manager and runs social media for Iowa Wrestling Camps. Hannah is from a small town in northwest Iowa called Rock Rapids. She enjoys reading, golfing and playing with her beagle, Gil. Hannah will be graduating in Spring of 2021.
Lexi
LexiIntern
Lexi is a freshman at the University of Iowa studying sport and recreation management and marketing. She started here in early April of 2019. She is from Bettendorf, Iowa. She enjoys watching wrestling, working out and spending time with loved ones. She anticipates graduating in May 2022.
Ally
AllyIntern
Ally is a Junior at the University of Iowa. She is studying Elementary Education. She began working at the Trademark Licensing Department/ Iowa Athletics Hall of Fame in April 2019. She is from Johnston, Iowa and her hobbies include running, reading, watching sports, and drinking iced coffee. Ally will be graduating in Spring 2021.
Cam
CamIntern
Cam is a First Year graduate student at the University of Iowa. He completed his undergraduate degree at Luther College. He’s studying Sports and Recreation Management and is anticipating graduating in December of 2020. He started working at the Trademark Licensing Program/Hall of Fame in the summer of 2019. Cam is from Dubuque, Iowa and enjoys playing tennis, running, and watching the Cubs, Packers, Hawkeyes and professional Tennis.